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Decision management

Decision Strategy Manager (DSM) allows marketing managers to participate directly in the evolution of Next-Best-Action™ driven applications by providing the functionality that supports cross-sell, upsell, retention, and risk management.

Applications can record and guide live customer interactions through different channels (voice, chat, web, etc.). Development, testing, and production facilities are accessed and maintained from within the familiar Designer Studio portal. DSM is fully integrated as of PegaRULES Process Commander 6.2 SP2.

For applications that require leveraging existing Chordiant Decision Management (CDM) implementations, see CDM Bridge.


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