Decision management overview
Decision management capabilities help businesses optimize every customer relationship and interaction to satisfy both customer needs and business objectives at the same time. With decision management, business users can implement a management strategy that is personalized for each customer, and that guides every customer interaction and decision.
For more information, see Certified Pega Decisioning Consultant.
Pega Platform™ empowers business managers to efficiently and safely develop statistical models that predict individual customer expectations, propensities, and likely behaviors. You can rapidly integrate these models with intuitive, sophisticated business rules, and behavioral segmentation. The resulting decision logic can be centrally tested, deployed, monitored, and controlled in batch, real time, or both. You can further enhance this logic with adaptive decisioning models that learn from customer behavior in real time and adapt in real time. This powerful Customer Decision Hub for enterprise-wide decisioning can be used across every channel to ensure that customer interactions are unique, appropriate, and consistent at all times, and that next-best-action decisions occur dynamically.
Building blocks of the Customer Decision Hub.
For more information, see Customer Decision Hub.