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Decision management


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Improve your company’s interactions with customers to automatically deliver the right message, the right offer, and the right level of service in every customer experience.

Use decision management to combine big data to create a personalized profile for each customer and to provide service that exceeds their expectations. Harness the power of artificial intelligence and machine learning to drive your business results. Set out on the decision management journey to give your customers an unrivaled experience with your products.

  • Getting started with decision management

    Manage your company's customer interactions to deliver the right message, the right offer, and the right service at every level of the customer experience. With Pega Platform and the Next-Best-Action, you can tailor your decision management strategy to suit each of your customers, to deliver consistent quality across all channels.

  • Storing customer and analytical data

    After enabling the key decision strategy management services, configure the data sources for storing your customer and analytical data.

  • Processing data with data flows

    Data flows are scalable and resilient data pipelines that you can use to ingest, process, and move data from one or more sources to one or more destinations.

  • Reacting to real-time events

    Configure your application to detect meaningful patterns in the real-time flow of events and to react to them in a timely manner. By detecting event patterns through Event Strategy rules, you can identify the most critical opportunities and risks to help you determine the Next Best Action for your customers.

  • Improving customer experience by creating next-best-actions

    When your offers, business rules, and data sources for your decision framework are ready, gather all that data in decision and response strategies.

  • Predicting customer behavior

    Harness the power of artificial intelligence and machine learning to drive your business results by managing adaptive, predictive, and text analytics models in Prediction Studio.

  • Analyzing natural language

    Effortlessly analyze and extract meaningful information from large volumes of text with the use of text analytics. Based on your findings, you can further improve business performance and customer experience.

  • Simulating next-best-action changes

    To interpret how the strategies that you configure control the decision funnel, simulate the decision process and assess how your changes influence strategy results.

  • Managing the business-as-usual changes

    Use revision management to make everyday changes to, for example, the description or expiry date of a product, or even small changes to the risk score calculation.

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