Defining a Prediction shape
Calculate the propensity score of a business event or customer action by including a Prediction shape in your decision strategy. For example, you can use a Prediction shape to calculate which offer a customer is most likely to accept.
In the navigation pane of Dev Studio, click Records.
Expand the Decision category, and then click Strategy.
On the Strategy tab, open the strategy in which you want to include the Prediction shape by clicking the strategy name.
Right-click the strategy canvas.
On the shape list, select Prediction.A Prediction shape appears on the strategy canvas.
Right-click the Prediction shape, and then click Properties.
In the Prediction properties window, in the Prediction field, press the Down arrow key, and then select the prediction that you want to use as part of your decision strategy.
Provide a data source for the prediction by connecting a source shape to the Prediction shape.To determine which of your phones a customer is most likely to buy, connect the Phones Proposition Data shape to the PredictCustomerAcceptance Prediction shape.
For more information, see Import component.
You can now select the top propensity offer by connecting the Prediction shape to a Prioritize shape. For more information, see Arbitration.
- Strategy results
Each strategy contains a standard component that defines its output. Through connecting components to the Results component, you define what can be accessed by the rules using the strategy (interaction, other strategies and activities).
- Anticipating customer behavior and business events by using predictions
Better address your customers' needs by predicting customer behavior and business events. For example, you can determine the likelihood of customer churn, or chances of successful case completion.
- Decision strategy components
Learn about decision strategy components and how to arrange them to create next best actions for your customers.