Enabling predefined Interaction History predictors for existing adaptive models
Apply historical interactions data to improve adaptive model predictions of future customer behavior, by enabling an additional set of potential predictors based on a predefined Interaction History summary.For each distinct combination of SubjectID, SubjectType, Channel, Direction, and Outcome, the additional set of predictors contains pxLastGroupID, pxLastOutcomeTime.DaySince, and pxCountOfHistoricalOutcomes.
The aggregated predictors are enabled by default for every new adaptive model, without any additional setup. For existing adaptive models, you can enable them manually.
In the navigation pane of Prediction Studio, click Models.
Open an adaptive model that you want to edit.
On the Predictors tab, click IH Summaries.
For the Predictors based on interaction history summaries are option, select Enabled.
- Adding adaptive model predictors
Create predictors which are input fields for the adaptive models. When creating an adaptive model, select a wide range of fields that can potentially act as predictors.