Exploring key decision management features with DMSample
Gain hands-on experience of the decision management functionality through DMSample – a reference application that walks you through real-life decision use cases, by providing preconfigured artifacts and simulated input data.
- Switch your application to DMSample.
For more information, see Switching between applications.
- Generate the data that you need to fully explore DMSample use cases by creating and running the Initialize Application case.
For more information, see Initializing DMSample data.
- Generate reports that help you verify that DMSample predictive models accurately predict customer behavior.
For more information, see Initializing predictive model monitoring.
Learn about end-to-end scenarios and real-life decision management use cases in DMSample:
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Explore core DM features and best practices:
- Learn how to arrange advertisements, products, offer bundles, or services in a proposition data model by exploring examples for cross-selling, retention, and sales.
- Delve into sample decision strategies to discover the best practices for selecting the most relevant propositions for customers.
- Learn how to run strategies through the input-process-output pattern of data flows to issue decisions, capture responses, and generate work assignments.
- Explore predictive models for determining churn likelihood, assessing credit risk, and predicting call context. Use machine learning to proactively react to patterns in customer behavior, based on previous interactions.
- Find out how to increase the relevance of next-best-action strategies through adaptive analytics. Adaptive models in DMSample can dynamically calculate the likelihood of a positive response to tablet and phone propositions, and determine which message is the most relevant to a customer in a given context.
- Explore Customer Movie to gain insight into various aspects of customer behavior, detect meaningful patterns, and enhance offline and online interactions.
- Learn about using event strategies to maintain the quality of service. An end-to-end scenario demonstrates how to react to dropped customer calls in real time.
Enable the option to extend DMSample with new rules and new rule versions by adding an unlocked ruleset version.For more information, see Creating rulesets.
- Initializing DMSample data
Generate the data that you need to fully explore DMSample use cases by creating and running the Initialize Application case. By initializing DMSample data, you populate database tables with sample customer and analytical records, simulate the previous customer interactions and survey results, create simulation data sources, and generate work assignments that you can view in the Case Manager portal.
- Initializing predictive model monitoring
Verify that DMSample predictive models accurately predict customer behavior by generating sample reports. To generate sample reports, simulate historical customer responses to model predictions by running the InitializePMMonitoring activity.
- Processing data with data flows
Data flows are scalable and resilient data pipelines that you can use to ingest, process, and move data from one or more sources to one or more destinations.
- Reacting to real-time events
Configure your application to detect meaningful patterns in the real-time flow of events and to react to them in a timely manner. By detecting event patterns through Event Strategy rules, you can identify the most critical opportunities and risks to help you determine the Next Best Action for your customers.
- Improving customer experience by creating next-best-actions
When your offers, business rules, and data sources for your decision framework are ready, gather all that data in decision and response strategies.
- Predicting customer behavior
Harness the power of artificial intelligence and machine learning to drive your business results by managing adaptive, predictive, and text analytics models in Prediction Studio.
- Simulating next-best-action changes
To interpret how the strategies that you configure control the decision funnel, simulate the decision process and assess how your changes influence strategy results.