Close popover

Table of Contents

Improving customer experience by creating next-best-actions

Version:

When your offers, business rules, and data sources for your decision framework are ready, gather all that data in decision and response strategies.

This article describes the decision management capability of Pega Platform. If you intend to use this feature specifically in Pega Customer Decision Hub, Pega’s solution for 1:1 Customer Engagement, see the Customer Decision Hub documentation.

Strategies define the decision that is delivered to an application. The decision is personalized and managed by the strategy to reflect the interest, risk, and eligibility of an individual customer in the context of the current business priorities and objectives. The result of a strategy is a page (clipboard or virtual list) that contains the results of the components that make up its output definition.

  • Propositions

    Propositions are product offers that you present to your customers to achieve your business goals. Propositions can be tangible products like cars or mobile devices, or less tangible like downloadable music or mobile apps. You can view the existing propositions and create new ones on the Proposition management landing page.

  • About Strategy rules

    Strategies define the decision that is delivered to an application. The decision is personalized and managed by the strategy to reflect the interest, risk, and eligibility of an individual customer in the context of the current business priorities and objectives. The result of a strategy is a page (clipboard or virtual list) that contains the results of the components that make up its output definition.

  • Configuring business rules

    Define a set of business rules to manage the execution of your decision strategies.

  • Test run labels

    When you complete a test run on the selected strategy, a label displaying the test result appears at the top of each shape in that strategy.

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.