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Simulating next-best-action changes

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To interpret how the strategies that you configure control the decision funnel, simulate the decision process and assess how your changes influence strategy results.

  • Comparing decision results in the Visual Business Director planner

    Check the performance of the champion and challenger strategies across all channels, products, or lines of business in the 3-D graphical view to see how the challenger strategy compares to the champion strategy.

  • Simulation testing

    By running simulation tests in Pega Customer Decision Hub, you can derive useful intelligence that can help you make important business decisions. For example, you can examine the effect of a new product offer or assess risk in a variety of marketing or nonmarketing scenarios.

  • Deploying sample production data to a simulation environment for testing

    Simulation tests provide you with significant insight into how your changes to decision logic affect the results that your strategies produce. However, if tests are based on sample data, the results do not always reflect the effect that your changes have in real-life scenarios. To ensure that simulations are reliable enough to help you make important business decisions, you can deploy a sample of your production data to a dedicated simulation environment for testing.

  • Managing simulation tests in Pega Customer Decision Hub

    You can perform various maintenance tasks on the simulation tests that you created in Pega Customer Decision Hub to quickly and effectively manage simulations in your application.

  • Simulation methods

    Check the availability of customer data, data classes, and report definition rules through a rule-based API.

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