Simulating next-best-action changes
To interpret how the strategies that you configure control the decision funnel, simulate the decision process and assess how your changes influence strategy results.
- Deploying sample production data to a simulation environment for testing
Simulation tests provide you with significant insight into how your changes to decision logic affect the results that your strategies produce. However, if tests are based on sample data, the results do not always reflect the effect that your changes have in real-life scenarios. To ensure that simulations are reliable enough to help you make important business decisions, you can deploy a sample of your production data to a dedicated simulation environment for testing.
- Simulation testing
By running simulation tests in Pega Customer Decision Hub, you can derive useful intelligence that can help you make important business decisions. For example, you can examine the effect of a new product offer or assess risk in a variety of marketing or nonmarketing scenarios.
- Optional: Comparing decision results in the Visual Business Director planner
Check the performance of the champion and challenger strategies across all channels, products, or lines of business in the 3-D graphical view to see how the challenger strategy compares to the champion strategy.