Optional: Implementing Paid Media Manager
Paid Media Manager extends Next-Best-Action to modern digital advertising platforms, such as Facebook Ads and Google Ads. Each individual's Next-Best-Action is communicated through audiences on ad platforms. To implement Paid Media Manager in your organization, you must start by configuring the connection to the paid destination.
- Configuring CRM-based connections to paid destinations
- Configuring web-based and DMP connections to paid destinations
- Generating Next-Best-Action web audiences with Paid Media Manager
- Enabling AI-driven advertising with paid click capture on Facebook Ads, Google Ads, and other platforms
- Enabling the offline conversion job scheduler for Paid Media Manager
- Enabling learning from own-channel models for the Paid channel
- Enabling learning from Paid-specific models for the Paid channel
- Configuring the PaidMediaSync queue processor to optimize performance
- Defining triggers for paid media
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