Real-time containers provide a way for marketers to manage content that appears in other non-agent assisted real-time channels, such as web and mobile. As an example, a marketer may define a container to represent a region of a web page. They can then associate the container with a campaign or Next-Best-Action configuration. When the container is loaded, the associated campaign or Next-Best-Action run is executed, and the container gets populated.

Pega Customer Decision Hub provides a set of APIs, which can be invoked from real-time channels, to facilitate the population of a container and to capture customer responses.