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Arbitrating over targeting approaches


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If you add multiple targeting approaches, specify how the system should arbitrate over these approaches. Each targeting approach is assigned a label (A, B, and so on). The following arbitration methods are available:

  • A/B Testing - Specify the percentage frequency when each targeting approach should be applied. A value must be specified for each approach and the values must add up to 100%.

  • Conditional - Specify a conditional expression to arbitrate between targeting approaches. Drag and drop rows corresponding to targeting approaches to reorder them. The expression can use data from actions and customer entities. To access customer entities data, enter Primary.[customer property] , for example, Primary.Age .

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