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Table of Contents

Details

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The following table describes the data fields contained in the Details section:

Input Field OfferData Property Description / Purpose
Key code KeyCode Marketing identifier for this action. Users can output this value in treatments and/or use it internally to track action performance.
Variant Variant Variation in a set of actions (e.g. size, color, etc.). This property is used in action bundling for Advisor. Variants for the same action will be grouped and selectable during bundling.
Category Category Classification of the action. This property is used in the Advisor Negotiation use case.
Description ShortDescription Brief description of the action. This property is used in the Advisor Assessment and Negotiation use cases.
Benefits Benefits Benefits associated with the action
Image URL ImageURL Use this field to provide a link to an image to display for this action when it is rendered as part of a Real-Time Container.
Click through URL ClickThroughURL

Use this field to provide a link to a web page or a file that provides more details on this action. When this action is included in a Real-Time Container, clicking this action in the Container will re-direct to the URL specified in this field.

For proper re-direction, this URL should begin with the protocol prefix - such as http:// or https://
Thumbnail image pyImage Use this field to reference an image (Binary File rule) which represents this action. This image displays in the details side bar, when the action is referenced in Outbound Campaigns (in the Action card and the Add action configuration window), and in the Actions landing page.
Starting Evidence StartingEvidence Number of action responses required before a model is reliable. This field is used in conjunction with Starting Propensity in the adaptive model propensity smoothing formula.
Starting Propensity StartingPropensity Default propensity for the action before the model is reliable. This field is used in conjunction with Starting Evidence in the adaptive model propensity smoothing formula.
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