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Identifying customers who open or respond to email treatments

Identity matching occurs when users open and respond to marketing emails sent via the application.

The following associations are captured when a customer opens a marketing email (handled by the IMPR service):

  • CustomerID to UniqueID
  • CustomerID to Email Address
  • CustomerID to IP Address
  • UniqueID to Email Address
  • UniqueID to IP Address

The following associations are captured when a user clicks on a response link in a marketing email (handled by the PORE service):

  • CustomerID to UniqueID
  • CustomerID to IP Address
  • UniqueID to IP Address
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