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Managing content in real-time channels with real-time containers


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Real-Time Containers provide an easy low-code or no-code way for marketers to manage content that appears in real-time channels, such as web and mobile. As an example, a marketer may define a Container to represent a region of a web page. They can then associate the Container with a Campaign or a Next-Best-Action in the Next-Best-Action Designer. In real-time when the Container is called (say on a web page), the associated Campaign or a Next-Best-Action is executed and the Container gets populated with results.

Pega Customer Decision Hub provides a set of APIs, which can be invoked from real-time channels, to facilitate the population of a Container and to capture customer responses.

Real-Time Containers are listed on the Containers tab of the Real-Time Artifacts landing page. This landing page is accessible in the Pega Customer Decision Hub portal via: Content Real-Time Artifacts

The Containers landing page provides a quick overview of the Containers configured in the application.

  • Creating a real-time container

    To create a new Container, go to Content Real-Time Artifacts and in the Create menu in the Containers landing page select Container. Enter a unique name for the Container in the short description field and click Create and open to launch the Container rule form.

  • Using real-time container APIs

    This section provides information on the APIs available for use with Real-Time Containers.

  • Configuring a container invocation script

    To facilitate the invocation of Real-Time Container APIs, Pega Customer Decision Hub includes an out-of-the-box sample JavaScript file - webwb/RealTimeContainerScript.js

  • Invoking a fallback strategy

    If a Strategy execution fails due to an exception, Pega Customer Decision Hub invokes a fallback Strategy. The fallback Strategy results in a response when a service activity is executed. To configure the required action data, save the strategy FallbackStrategy into your implementation layer.

  • Identifying customers who interact with a real-time container

    Identity matching allows marketers to track anonymous individuals and their interactions with Real-Time Containers in the inbound real-time channels, such as web self-service, call center, and mobile applications. When a marketer defines a Container to present some action in the inbound channel, the container captures associations to perform identity matching.

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