Monitoring Campaign Performance
Once a Campaign is in its running stage, the Campaign display switches to the monitoring view. This view includes the following sections which aid marketers in monitoring various aspects of their Campaigns.
You can easily monitor the status of your running and scheduled campaigns with the Campaign Runs widget. Add the widget to the Dashboard and use it to quickly identify Campaigns that need attention. For more information about Dashboard widgets, see Managing Widgets.
- Overview chart
The Self-optimizing Campaign Overview chart shows a visual representation of how your campaign is performing. The following information is available:
- Distribution chart
This chart shows the distribution of actions for each campaign wave. Each action corresponds to a color on the graph.
- Campaign run schedule table
The Campaign run schedule table lists initiated and upcoming campaign runs, from first to last. The following information is available:
- AI insights pane
This pane shows insights into the performance of your analytics, including the conversion rate and lift.