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Monitoring Outbound Campaign Goals


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Once the Outbound Campaign enters the running stage, the system tracks its performance and stores relevant information in Interaction History (IH). If the user specified performance goals on the Outbound Campaign, they can monitor these goals as the Outbound Campaign progresses.

The Goal performance section displays relevant metrics both for the Outbound Campaign as a whole and for each individual goal.

First, the number of goals achieved and the total number of goals are displayed.

Then, each goal is represented with pertinent metric data.

The following information displays for each goal:

  1. Goal name
  2. Goal status indicator – Up arrow when the goal has been achieved, down arrow otherwise
  3. Current value for goal – Green font when achieved, red font otherwise
  4. Target goal value – Set by the user as part of designing the Outbound Campaign

Goal metrics are fetched each time the Outbound Campaign is refreshed or re-opened. To get the latest metric values, the user can simply refresh the Outbound Campaign.

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