NBA Strategy framework
This is the second strategy executed by any of the trigger strategies.
The strategy framework is shipped with Pega Customer Decision Hub and is managed by Next-Best-Action Designer. There are several extension points within the framework. To ensure upgradeability, avoid overtaking any part of the framework that is not a designated extension point. If you cannot implement the functionality you require using the extension points and feel that you need to overtake any part of the framework, please reach out to the Pega team before doing so.
The figure below shows the whole strategy framework. The following sections describe individual components of the framework in more detail.
- NBA Strategy framework components: External Input through to Constraints
External input includes imported active actions that have already had individual group-level and All Group level engagement policies applied.
- NBA Strategy framework components: Action scoring through to control group handling
This part of the Next-Best-Action strategy applies the adaptive models, handles treatments and channels, and processes control groups.
- NBA Strategy framework components: Arbitrate through NBA Post-Process extension
This is the last portion of the Next-Best-Action strategy framework and includes arbitration and final channel processing, followed by an option to use an alternate strategy (the NBA Kill Switch) and the final extension point NBAPostProcessExtension sub-strategy.
- NBA Strategy framework components: Propensity Thresholds, Action Limits and Bundling
Use Propensity Thresholds, Action Limits and Bundling to define which actions should not be considered for arbitration, and specify the bundling options for delivering actions.
- NBA Strategy framework extension points
The Next-Best-Action strategy has a number of predefined extension points that you can use to add your own business logic to the framework. For example, you can use extension points to apply additional contact policies, or adjust model propensities. For a list of available extension points, see below.