NBA Strategy framework components: Action scoring through to control group handling
This part of the Next-Best-Action strategy applies the adaptive models, handles treatments and channels, and processes control groups.
- Action Scoring (ActionLevelPropensity) strategy
The ActionLevelPropensity strategy is responsible for applying an adaptive model for each action and calculating the propensity across eligible channels.
- Treatments and channels
The Treatments and Channels (TreatmentsChannels) strategy first checks if treatment processing is enabled based on the Channel treatment processing real-time control setting in the Handle Treatment Processing Switch rule. If treatment processing is disabled, actions are not joined with their associated treatments for the purpose of running analytics.
- Control Group Processing
This is the section in the Next-Best-Action strategy framework where a universal control group can be configured.