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NBA Strategy framework components: Propensity Thresholds, Action Limits and Bundling


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Use Propensity Thresholds, Action Limits and Bundling to define which actions should not be considered for arbitration, and specify the bundling options for delivering actions.

  • Setting Propensity Thresholds

    Propensity Thresholds are a means of setting a minimum value for the adaptive model propensity below which actions or treatments will not be considered for arbitration.

  • Setting Limits on the number of Actions

    Action Limits and Final Action Limits are two features that can be used to control the number of actions delivered to contacts. These features have a similar impact, but are implemented in different stages of the Next-Best-Action Strategy Framework as described below along with some other related concepts.

  • Setting Output Bundling and Primary Contact Options

    The Output Bundling Settings DDR contains the bundling options for delivering actions -primarily on outbound channels, although the options are available for inbound channels if required.

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