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Propensity Threshold Use Cases

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The following Propensity Threshold use cases are examples of how to set a minimum threshold for various scenarios.

As a user, I want to set a global minimum propensity threshold for all actions in any channel

To set a global threshold, for example, 0.55, simply set the propensity and leave all other columns blank.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
0.55

As a user, I want to set a minimum propensity for my inbound channels

To set the minimum propensity for any actions presented on any inbound channel to 0.6, simply set the direction and propensity.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Inbound 0.6

As a user, I want to set a minimum propensity for my outbound channels

To set the minimum propensity for any actions presented on any outbound channel to 0.55, simply set the direction and propensity.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Outbound 0.55

As a user, I want to set a minimum propensity for the Acquisition Issue for my inbound channels

To set the minimum propensity for any actions in the Acquisition Issue presented on any inbound channel to 0.6, simply set the direction, issue and propensity.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Inbound Acquisition 0.6

As a user, I want to set a minimum propensity for the Acquisition Issue for my Web channel to be 0.57, and for the inbound Call Center to be 0.62

Set the direction, channel, issue and propensity for each of the Web and CallCenter channels.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Inbound Web Acquisition 0.57
Inbound CallCenter Acquisition 0.62

As a user, I want to set a minimum propensity for the Acquisition Issue and Devices group for my Email channel to be 0.56, and for the SMS channel to be 0.65

Set the direction, channel, issue, group and propensity for each of the Email and SMS channels.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Outbound Email Acquisition Devices 0.56
Outbound SMS Acquisition Devices 0.65

As a user, I want to set a minimum propensity for any actions in the Acquisition Issue and Devices group for my Email channel to be 0.56, except for the discounted new model top-end phone where I want the minimum propensity to be 0.7

Set the direction, channel, issue, group and propensity for the Email channel, and then override that propensity with any action specific values.

pyDirection pyChannel pyIssue pyGroup pyName pyTreatment pyPropensity
Outbound Email Acquisition Devices 0.56
Outbound Email Acquisition Devices Phone Offer 0.7
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