Prospecting with Next-Best-Action Paid Audiences
Paid Media Manager enables organizations to leverage their proprietary individual level data, decisioning, intelligence for prospecting by utilizing the look-a-like capabilities of media platforms. You can also prospect for new customers using lookalikes of Next-Best-Action Audiences. Lookalike audiences, also known as similar audiences in Google Ads, are audiences whom you want to target because they resemble individuals whom you already target in some way, and may also be interested in your product or service.
- Configuring Facebook Lookalike Audiences
For Facebook Ads, lookalike audiences are created from a selected percentage of the population of a specified country. To configure them, specify the lookalike audience country and ratio.
- Generating Google Similar Audiences
For Google Ads, similar audiences are generated automatically for all destinations where you enabled automatic campaign generation. The generation may take up to 48 hours. After an audience is generated, Pega Customer Decision Hub generates the associated ad group within the Next-Best-Action-driven campaign ad group structure.
- Configuring Facebook Lead Ads
Facebook Lead Ads provides a mechanism to drive individuals from an anonymous to a known state by running lead generation campaigns on Facebook and Instagram. They include a contact form for individuals that allows them to get in touch with a business. Leads generated with Facebook Lead Ads are captured directly in Pega Customer Decision Hub. For more information about Facebook Lead Ads, see Lead ads.