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Setting the under-served threshold

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Value Finder identifies customers as under-served if the propensity of all the actions or treatments available to a customer is below the configured threshold propensity. To provide a convenient starting point, on first analysis, the propensity threshold value is chosen in such a way that 1 out of 20 customers is defined as under-served.

You can change the propensity threshold according to your business definition of under-served customers and then re-run the Value Finder analysis.

  1. Log in to the Pega Customer Decision Hub portal.

  2. In the navigation pane of the Pega Customer Decision Hub portal, click Discovery Value Finder .

  3. Run a simulation.

    For more information, see Running Value Finder simulations.
  4. Click the Properties icon under Under-served threshold.

  5. In the Configure under-served threshold window, use the slider to select the maximum propensity at which to determine under-served customers.

    Value Finder identifies customers with a propensity that is lower than the configured threshold as under-served, and customers with a higher propensity as well-engaged.
  6. Click Submit.

    Value Finder recalculates and refreshes the results of the simulation.
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