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Specifying Goals

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The Goals section of the Outbound Campaign allows marketers to define goals for their Outbound Campaigns and to monitor the performance of these goals once the Outbound Campaign is running.

When the Outbound Campaign is in edit mode, the Manage goals link is available in this section. Clicking this link launches a modal dialog that marketers can use to specify various goals for their Outbound Campaign. Initially, this modal contains a single row for the Outbound Conversion Rate metric.

Users can specify up to nine goal metrics. Each of these metrics is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page. Clicking Apply adds all goals with target values to the Outbound Campaign.

The Goals section displays all goals that have been configured for the Outbound Campaign. Users can continue to make changes to these goals and their target values while the Outbound Campaign is in design mode. Once the Outbound Campaign is launched, these goals can no longer be edited.

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