Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Specifying Multi-Channel Campaign Goals

Updated on August 4, 2022

The Goals section in the Plan tab enables the user to specify goals for their Campaign. Users can add up to nine goals. Each available goal is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page.

Pega Customer Decision Hub

The operator displayed between the goal field and the target value automatically toggles (between >= and <=) depending on whether higher or lower performance of the goal metric is the desirable result. For example, the Outbound Conversion Rate goal utilizes the >= operator while the Decline Rate goal utilizes the <= operator.

Similarly, a percentage symbol is displayed alongside appropriate goals.

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us