Specifying Multi-Channel Campaign Goals
The Goals section in the Plan tab enables the user to specify goals for their Campaign. Users can add up to nine goals. Each available goal is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page.
The operator displayed between the goal field and the target value automatically toggles (between >= and <=) depending on whether higher or lower performance of the goal metric is the desirable result. For example, the Outbound Conversion Rate goal utilizes the >= operator while the Decline Rate goal utilizes the <= operator.
Similarly, a percentage symbol is displayed alongside appropriate goals.