Table of Contents

Trigger strategy


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A trigger strategy is generated after you define a trigger within Next-Best-Action Designer and specify the business structure to apply. This strategy is referenced by a data flow, which is also generated and managed by the system.

A separate trigger strategy is generated for each business structure specified as part of a trigger configuration and the strategies are named based on the business structure as shown in the following table:
Issue Group Trigger strategy name Example
All issues All groups Trigger_NBA_TopLevel
<Issue> All groups Trigger_H_NBA_<issue> Trigger_H_NBA_Retention
<Issue> <Group> Trigger_H_NBA_<issue>_<group> Trigger_H_NBA_Retention_Cards

The layout of the strategy depends on the configuration of the context dictionary. The following example shows an implementation of multiple Subscribers within an Account, for example, for a Communications application. Note that this example is for all issues and all groups.

The Trigger strategy
  • NBA TopLevel strategy

    This strategy combines references to the sub-strategies for each business issue defined in the next-best-action taxonomy. It is generated by Next-Best-Action Designer and is not modifiable. The example below is for a configuration with three business issues: Selling, Retention and Acquisition.

  • Issue-level strategies

    A separate strategy is generated for each issue in the taxonomy, each of which is included in the NBA_TopLevel strategy. These strategies are not modifiable.

  • Group-level strategy

    A group-level strategy is generated by Next-Best-Action Designer for each active group within your business structure. If a trigger is defined for all groups or issues, multiple group strategies are invoked.

  • NBA_AllIssues_AllGroups Strategy

    This is similar to a group-level strategy, but with no action import and without the all issue and group processing (which is this strategy). In this strategy the proposition filters contain only default conditions.

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