Action Scoring (Action Level Propensity) strategy
The Action Level Propensity strategy is responsible for applying an adaptive model for each action and calculating the propensity across eligible channels.
This strategy first expands the number of actions by the number of active and eligible channels using the Create Eligibile Channels strategy.
Actions can be designated as transactional in nature, i.e. they are always intended to be delivered and do not require any arbitration. Transactional actions are filtered out and bypass analytics processing.
Non-transactional actions are directed to the Predict Action Propensity Prediction strategy, and then to the Action Level Propensity Ext extension point sub-strategy.
Finally, the actions are divided into adaptive and non-adaptive streams based on the ApplyAnalytics action property, and the non-adaptive stream sets the propensity based on the action starting propensity, whereas for the adaptive stream these values are calculated by the Predict Action Propensity strategy.
- Expand Actions by Active Channels (Create Eligibile Channels) strategy
This strategy determines the active channels as specified in Next-Best-Action Designer, as well as the eligible channels designated on the treatment tab of the action. If the trigger is from an inbound channel, then only that specific channel is eligible and processed.
- Predict Action Propensity prediction strategy
PredictActionPropensity is a prediction strategy that is accessible for modification from Prediction Studio. The full strategy is shown below.