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Additional NBA Strategy framework components

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The following features in the Next-Best-Action Designer Framework are driven by Decision Data Rules (DDRs) which need to be configured directly by the user.

Propensity Thresholds
Define which actions should not be considered for arbitration.
Action Limits
Define which actions should be eliminated after arbitration..
Arbitration Influencers
Define how action outcomes will influence future arbitration.
Journey Upweighting
Define weight adjustment properties for Journey Stages.

Each of these features is described in more detail in their separate sections.

  • Setting Propensity Thresholds

    Propensity Thresholds are a means of setting a minimum value for the adaptive model propensity below which actions or treatments will not be considered for arbitration.

  • Setting limits on the number of actions

    Action Limits and Final Action Limits are two features that can be used to control the number of actions delivered to contacts. These features have a similar impact, but are implemented in different stages of the Next-Best-Action Strategy Framework as described below along with some other related concepts.

  • Setting Output Bundling and Primary Contact options

    The Output Bundling Settings DDR contains the automatic bundling options for delivering actions - primarily on outbound channels, although the options are available for inbound channels if required.

  • Using Arbitration Influencers

    The purpose of arbitration influencers is to use the insights gained from the outcome of presenting an action to influence the arbitration of the same action - or one or more related actions - at some future interaction.

  • Adjusting journey weight

    Similar to the weight adjustment for Arbitration Influencers, the weighting of actions associated with a Journey Stage may also be adjusted.

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