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Campaign Execution


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This section explains the following areas pertaining to Campaign execution:

  • Running a campaign

    After the Campaign has been configured and approved, it is ready to be launched. This readiness is indicated by the availability of the Run action.

  • Rescheduling a Campaign

    Marketers can utilize the Reschedule action (in the Actions menu) if they need to modify the schedule of a running Campaign. The new schedule will apply only to upcoming runs and does not impact any runs that are currently running. All upcoming runs for the Campaign are suspended while this action is in progress.

  • Suspending a Campaign

    Marketers can utilize the Suspend action (from the Actions menu) if they need to suspend a running Campaign. An important use case for this action is when the marketer needs to make modifications to the Campaign's configurations, such as its audience or Strategy.

  • Resuming a Campaign

    Marketers can utilize the Resume action (from the Actions menu) to resume a suspended Campaign. This action is only available if the marketer has not modified the Campaign after it was suspended.

  • Stopping All Runs

    The Stop all runs action (in the Actions menu) enables marketers to stop all active runs of the Campaign.

  • Stopping a Run

    At times, marketers may wish to stop an individual Campaign run. To do so, they can utilize the Stop link. The marketer can also enter a note along with the stop request.

  • Restarting a Run

    If a campaign run stops or fails, you can restart it after you solve the cause of the previous run failure.

  • Skipping a Run

    The Skip action enables marketers to ignore a failed or stopped run. To perform this action, marketers can utilize the Skip link. The marketer can also enter a note along with the skip request.

  • Campaign Execution Cycle

    The life cycle of the Campaign's execution (i.e. running) stage depends on the individual execution cycles for each of its configured engagement types. Once each of these types have completed their execution cycles, the Campaign moves to the wrap-up stage.

  • Managing Concurrent Campaign Data Flow Runs

    To optimize performance and stability of your Pega Customer Decision Hub application, the number of campaign data flows which run concurrently is limited. You can adjust the number of concurrent data flows and the retry interval by editing the related Dynamic System Settings.

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