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Configuring analytics driven targeting

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To configure analytics driven targeting, select the business groups to include in the approach, and then configure how each business group should be used by the Strategy you are creating.

  1. In the Targeting approach Analytics driven section, click Configure.

  2. In the Add groups window, select one or more business groups, and then click Apply.

    The window only shows the business groups that you selected for the objective. For more information, see Configuring the Fixed or Dynamic Action Bundle objective or Configuring the Paid Optimization objective.
  3. Optional:

    By default, the Strategy uses all actions for the selected business groups. If you want to select specific actions instead, click All actions Select actions , and then click Configure.

  4. Optional:

    To view all actions in a group, click Actions View all actions .

  5. Optional:

    To remove a group from the targeting approach, click Actions Remove by the name of the group.

  6. Optional:

    Specify eligibility criteria for the selected actions. For more information, see Configuring Elibilities.

  7. Specify how the selected actions should be prioritized. For more information, see Configuring Prioritization.

  • Configuring eligibilities

    When configuring analytics-driven targeting approaches for Strategies, or business issue nodes in Next-Best-Action Designer, you can use Proposition Filter rules to specify eligibility criteria for the selected actions.

  • Configuring prioritization

    When configuring analytics-driven targeting approaches for Strategies, or business issue nodes in Next-Best-Action Designer, you must specify how the selected actions should be prioritized. A prioritization Strategy determines the relative priority of actions in the group and ranks them so that the customer is always presented with the right action.

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