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Configuring audience driven targeting

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To configure audience driven targeting, select one or more Segments to represent the starting audience targets, then configure how each Segment should be used by the Strategy that you are creating.

  1. In the Targeting approach Audience section, click Configure.

  2. In the Configure Audience window, click a Segment which you want to use as audience for this targeting approach, then click Apply. For more information about the window, see the Using a Configuration Modal Window appendix.

  3. Click Assign actions.

  4. In the Configure actions window, click the action or actions that you want to apply to customer entities in the selected Segment, and then click Apply. For more information about the window, see the Using a Configuration Modal Window appendix.

    The list only shows actions from the same business groups that you selected for the objective. For more information, see Configuring the Fixed or Dynamic Action Bundle objective or Configuring the Paid Optimization objective.
  5. Optional:

    Assign different actions to customer entities from your starting Segment, based on other Segments that the customer entities also belong to. For example, you can start with a large Segment called Strategy Audience , split that Segment into  Business Customers and Individuals , and then assign different actions to each under the same Strategy.

    1. Click Actions Split by segment by the name of a Segment that you selected in step 2. The Configure Audience pop-up window appears. For more information about the window, see the Using a Configuration Modal Window appendix.

    2. Select one or more Segments and then click Apply . The selected Segments appear as new rows under the Segment that you selected in step 2.

    3. For each of the selected Segments, click Assign actions , select the action or actions that you want to apply to customer entities in the selected Segment, and then click Apply.

  6. Optional:

    To remove a Segment from the targeting approach, click Actions Remove by the name of a Segment.

  7. Optional:

    Repeat steps 1-5 to add more Segments to the targeting approach.

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