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Configuring Self-Optimizing Campaign Details

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The Campaign details section for Self-Optimizing Campaigns allows you to specify general information about the campaign, including its objective, start and end dates, financial details, and others.

  1. In the Campaign Details section, click Configure.

  2. In the Configure Campaign Details pane, fill out the required information.

  3. After you specify the start and end date for the campaign, the Campaign run schedule section appears. You can use this section to review information about the planned campaign waves.

    The number of planned waves is automatically calculated based on the length of the campaign in days divided by the duration of each wave. To change the duration of each wave, and the overall number of planned waves, edit the Each wave field.
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