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Creating a customer journey

Customer journeys provide a way to organize your creative content around a specific outcome and to influence next-best-action decisions to determine the best action across multiple customer journeys.

  1. Log in as an operator who can access the Pega Customer Decision Hub portal.

  2. Click Next-Best-Action Designer Taxonomy .

  3. Click Edit, and then click the Customer journeys tab.

  4. Click Add customer journey.

  5. In the Add customer journey section, complete the following fields:

    Name
    Enter a name that is descriptive and easily identifiable (for example, Acquire a new customer). After you add the name, the system generates the Customer journey identifier.
    Description
    Describe the purpose of the journey and what outcomes you want to drive.
    Issue/Group
    If you want to include actions from more than one issue and group in your journey, select All Issues. Otherwise, select a specific Issue/Group.
    Entering information for a new customer journey
    Adding a new customer journey
  6. Click Submit.

  7. To edit the whole journey, click the More icon next to + Add stage and choose Edit journey.

  8. In the More menu next to the journey stage, define the stages that make up the customer journey.

    The Complete stage is mandatory for every customer journey and is automatically added. However, you can change the name of the Complete stage. The Complete stage indicates that a customer has finished their journey, for example, by purchasing goods or a service. There is no limit on the number of stages that a journey can have.
    • To add a new journey stage click + Add stage.
    • To remove a journey stage, click the More icon next to the journey stage, and then select Delete stage.
    • To change name of the stage, click the More icon next to the journey stage, and then select Edit stage name.
    • To change the position of stages within the journey, drag and drop them.
    A sales journey can consist of Awareness, Consideration and Complete stages, after which the journey is considered fulfilled.
  9. Click Save.

    You can have any number of journeys and your customers can be in more than one journey. Within a specific journey, customers will always be in the latest stage that they are eligible for. Journeys are not necessarily sequential, that is, customers do not have to go through all the stages that make up the journey.
Specify the entry criteria for each of the stages and associate actions with each stage of your journey. For more information about it, see Specifying entry criteria for customer journey stages.
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