Create predictions to predict customer behavior, such as the probability of a customer accepting an offer. You can then increase the accuracy of your decisions by including predictions in your decision strategy.
For example, you can create a prediction that predicts whether a customer is likely to accept an offer, and then add the prediction to a decision strategy. The strategy selects the next best action, which is the action that the customer is most likely to accept. For example, the next best action for a customer that you want to acquire, such as a proposition or service message.
Pega Customer Decision Hub provides the most common predictions out of the box. You can use the default predictions or create your own.
- Creating predictions for customer engagement
Optimize customer engagement by creating predictions that predict customer behavior, such as web clicks, conversions, or churn. By adding predictions to your decision strategies, you can determine the next best actions for your customers and your business.