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Defining real-time event triggers

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Define real-time events to respond to real-time customer engagement opportunities triggered by an external event. For example, you can define a real-time event which triggers Next-Best-Action after an individual signs up for a loyalty card with your retail store. For more information, see Responding to real-time customer engagement with real-time event triggers.

  1. Define a real-time event. For more information, see Responding to real-time customer engagement with real-time event triggers.

  2. In the Channels tab of the Next-Best-Action Designer, in the Triggered by Events section, click Configure.

  3. Select the event that you created.

  4. In the Business structure level list, select the business issue and group with which the event is associated.

  5. Click Submit.

  6. Click Save.

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