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Goals

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This section displays the performance of the Campaign against the goals configured by the marketer.

At a high level, the overall goal achievement status for the Campaign can have one of the following values:

  • Goals Met - When at least half of all configured goals have been met
  • Goals Missed - When less than half of configured goals are met (as shown above)
  • Goals Not Set - When no goals have been configured for the Campaign

For each configured Campaign goal, the system shows current value and the target goal value. The current value displays in green if the corresponding goal has been met.

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