Grouping offerings into action bundles
In typical marketing scenarios, it is often desirable to group offerings into bundles. There may be varied reasons for doing so, such as incentives, logistics, etc. To address this marketing need, the system provides support for grouping actions into bundles.
- Action Roles
Actions in an action bundle can be categorized into the following two roles:
- Action Bundle Types
The system supports three modes of action bundling. These modes are henceforth referred to as bundle types.
- Marking an action as being part of a bundle
There are two ways to specify the action bundle settings for an action.
- Designing Flows for Bundles
When designing flows for bundled items, the user must take into consideration the role of the action. For the parent action, the flow can also be tailored differently based on the bundle type.
- Configuring email treatments for actions which are grouped together as a bundle
When designing Email Treatments for bundles, the user needs to consider the type of the bundle. A typical Email Treatment for an action bundle includes an overall description of the bundle and details for each of its members. Additionally, based on the bundle type, response links can be provided at the bundle and/or the member level.