Increasing customer engagement with microsites
A Microsite is a collection of one or more pages which can function as a standalone entity. Microsites can be also be embedded into existing websites. They can be used for various marketing purposes, such as product announcements and lead generation.
Microsites are listed in the Microsites landing page, which is accessed from the Pega Customer Decision Hub portal via:.
- Creating a microsite
To create a new Microsite, use the Create button on the Microsites landing page.
- Configuring microsite stages
Each stage can have one or more steps that it performs. Typical steps for Microsites are provided out-of-the-box and are associated with the default stages, e.g. load data, save site data, progress action, etc.
- Embedding a microsite link in an email treatment
You can configure email treatments to provide links to a microsite. The link contains the customer and action context, so that the microsite is customer- and action-aware. Microsites can load customer and action data, display it to the user, save action data if applicable, and progress the action.
- Launching a microsite
Microsite can be launched and tested via the following URL: http://<server>:<port>/MS/index.html?Site=<MicrositeName>.
- Identifying customers who respond to a microsite
Identity matching also allows marketers to track unidentified customers and their interactions with Microsites. When an anonymous individual visits a Microsite, the system identifies the individual with a unique identifier. Later, when customer information is available to the Microsite, the system associates the anonymous user's interactions with the customer.
- Managing microsite subscriptions
Pega Customer Decision Hub provides an out-of-the-box sample implementation of a Microsite that manages a customer’s subscription preferences. This is labeled the Subscription Microsite and its implementation class is PegaMKT-Work-Microsite-Subscription.