Skip to main content

Table of Contents

Reducing wasted ad spend based on action priority


Only available versions of this content are shown in the dropdown

To further optimize your advertising, use a paid strategy to convey offer priority to ad platforms which can then be aligned with the willingness to pay for each individual and action as a factor in targeting individuals with actions.

Paid strategies let you place an individual in audience based on the action selection and the priority. You can then configure this action and priority-specific audience with the appropriate max bid.

Did you find this content helpful?

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Ready to crush complexity?

Experience the benefits of Pega Community when you log in.

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us