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Setting the underserved threshold


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Value Finder identifies customers as underserved if the propensity of all the actions or treatments available to a customer is below the configured threshold propensity. To provide a convenient starting point, on first analysis, the propensity threshold value is chosen in such a way that 1 out of 20 customers is defined as underserved.

You can change the propensity threshold according to your business definition of underserved customers and then re-run the Value Finder analysis.

  1. Log in to the Pega Customer Decision Hub portal.

  2. In the navigation pane of the Pega Customer Decision Hub portal, click Discovery Value Finder .

  3. Run a simulation.

    For more information, see Running Value Finder simulations.
  4. Click the Properties icon under Under-served threshold.

  5. In the Configure under-served threshold window, use the slider to select the maximum propensity at which to determine underserved customers.

    Value Finder identifies customers with a propensity that is lower than the configured threshold as underserved, and customers with a higher propensity as well-served.
  6. Click Submit.

    Value Finder recalculates and refreshes the results of the simulation.
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