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Simulating Next-Best-Action configuration changes

Updated on August 4, 2022

To ensure that Next-Best-Action Designer configuration is correct, configure and run persona tests and simulation counts. With persona tests, you can check that you are getting the expected results for a specific user persona, and in this way validate your engagement policies and arbitration settings. After using a persona test to ensure that your engagement policies and arbitration are correct and give the expected results, run a simulation count to understand how many customers meet your specific engagement policies.

Pega Customer Decision Hub
In addition to manually running these tests, Pega Customer Decision Hub automatically adds all persona tests to a suite of tests, which you can use to manage regression testing for your application.
  • Previous topic Filtering out actions not associated with the current customer journey stage
  • Next topic Identifying opportunities to improve next-best-action strategies with Value Finder

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