Skip to main content

Table of Contents

Specifying Goals


Only available versions of this content are shown in the dropdown

The Goals section of the Outbound Campaign allows marketers to define goals for their Outbound Campaigns and to monitor the performance of these goals once the Outbound Campaign is running.

When the Outbound Campaign is in edit mode, the Manage goals link is available in this section. Clicking this link launches a modal dialog that marketers can use to specify various goals for their Outbound Campaign. Initially, this modal contains a single row for the Outbound Conversion Rate metric.

Users can specify up to nine goal metrics. Each of these metrics is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page. Clicking Apply adds all goals with target values to the Outbound Campaign.

The Goals section displays all goals that have been configured for the Outbound Campaign. Users can continue to make changes to these goals and their target values while the Outbound Campaign is in design mode. Once the Outbound Campaign is launched, these goals can no longer be edited.

Did you find this content helpful?

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Ready to crush complexity?

Experience the benefits of Pega Community when you log in.

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us