Skip to main content
LinkedIn
Copied!

Table of Contents

Specifying Multi-Channel Campaign Goals

Version:

Only available versions of this content are shown in the dropdown

The Goals section in the Plan tab enables the user to specify goals for their Campaign. Users can add up to nine goals. Each available goal is a Key Performance Indicator (KPI) configured on the Visual Business Director landing page.

The operator displayed between the goal field and the target value automatically toggles (between >= and <=) depending on whether higher or lower performance of the goal metric is the desirable result. For example, the Outbound Conversion Rate goal utilizes the >= operator while the Decline Rate goal utilizes the <= operator.

Similarly, a percentage symbol is displayed alongside appropriate goals.

Did you find this content helpful?

Have a question? Get answers now.

Visit the Collaboration Center to ask questions, engage in discussions, share ideas, and help others.

Ready to crush complexity?

Experience the benefits of Pega Community when you log in.

We'd prefer it if you saw us at our best.

Pega Community has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice
Contact us