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Understanding Next-Best-Action Designer channels


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Next-Best-Action Designer comes with a full set of channels and triggers which are part of the strategy framework.

Channels, triggers and events on the Channels tab

Channels can be toggled on or off. If a channel is toggled off, its status is stored in a decision data rule (DDR) and the related part of the strategy framework is turned off. Setting the toggle to on reactivates the related part of the strategy framework.

To add additional channels, edit the ChannelSettings DDR, and then implement these channels in the channel extension strategies within the framework. These custom channels appear under Other on the Treatment landing page. When creating a new Other treatment, you can specify the custom channel, and then pick the direction (inbound or outbound). On an Action rule, to use a custom channel, add the Other channel, and then pick the appropriate treatment.


The Next-Best-Action strategy framework can be invoked by real-time channels through our Container REST API and Kafka event stream, as well as on a scheduled basis.

As you define one of these triggers, Next-Best-Action Designer generates a dataflow with a strategy based on the specified business structure. These generated dataflows can be seen on the Dataflows landing page if the View system generated flows setting is enabled.

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