Using campaigns to target potential customers
To target prospects with your marketing efforts, create a multi-channel campaign. Self-optimizing and outbound campaigns do not support targeting prospect audiences.
For general information about creating multi-channel campagins, see Multi-Channel Campaigns. The following special considerations apply when creating a campaign that targets prospects:
- You must select Prospect as the campaign context.
- When selecting the campaign audience, only prospect-based segments are available. However, the marketing strategy does not need to be specific to the Prospect class, so you can target prospects with strategies defined for your main Customer context.
- If the campaign actions include email or SMS treatments, you must ensure that the required email or mobile phone contact information is available in your prospects' profiles.