Blow customers away with contextual, one-to-one engagement – powered by an always-on AI.
Pega Marketing™ 8 includes the following key features:
- Enhance engagement with Customer Funnel Analysis (8.2)
- Optimize ad spend with AI-driven Paid Media Strategies (8.2)
- Empower business users to easily define eligibility rules (8.2)
- Raise the bar for personalization with Next-Best-Treatments (8.2)
- Streamline web treatments with real-time container upgrades (8.2)
- Pave the path to one-to-one engagement with Self-optimizing Campaigns
- Build, deploy, and monitor AI models in Prediction Studio
- Accelerate acquisition on paid channels with Lookalike Audiences
Visit www.pega.com/marketing to discover all the exciting new features in this release.
Visit Pega Marketing product page to learn more about Pega Marketing.