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Defining the Next-Best-Action business structures

Start using Next-Best-Action by defining the structure of issues and groups that make up the focus areas of your business.

This article describes the Next-Best-Action framework shipped with Pega Marketing™ 8.4 and  Pega Customer Decision Hub™ 8.4. For Pega Customer Decision Hub 8.5, see the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.

When implementing Next-Best-Action, establishing the correct hierarchy is critically important. Review the information in the following topics to help you understand and implement the right business structure for your application.

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