Table of Contents

Capturing paid interactions from Facebook Ads

The following are instructions to configure the destination click URL for Facebook Ads to capture paid interactions.

Configuring the Facebook Ads website URL to redirect to your website or microsite

  1. Log in to Facebook Ads Manager.
  2. In the ad details, click Build a URL Parameter and specify the following URL using dynamic parameters provided by Facebook:
    adset_id={{adset.id}}&utm_medium={{placement}}&ref_url={{site_source_name}}
    For more information about dynamic URL parameters, see About URL parameters.
  3. Test that the paid interactions are captured in Interaction History. For more information, see Verifying that paid clicks are recorded in Interaction History.
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