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Capturing paid interactions from LinkedIn Ads and other platforms

The following are instructions to configure the destination click URL for LinkedIn Ads to capture paid interactions.

The instructions below are specific to LinkedIn, but you can use the same URL parameters to configure the destination click URL for other ad platforms.

Configuring LinkedIn Ads

  1. Log in to your LinkedIn account.
  2. In the ad details, configure the destination click URL for the ad.
    The proper format of the URL is <microsite URL>?ext_aud_id=<enter_external_audience_id>&ref_url=linkedin.com. For more information about the external audience ID, see Retrieving the external audience ID.
  3. Test that the paid interactions are captured in Interaction History. For more information, see Verifying that paid clicks are recorded in Interaction History.
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