Capturing paid interactions from LinkedIn Ads and other platforms
The following are instructions to configure the destination click URL for LinkedIn Ads to capture paid interactions.
Configuring LinkedIn Ads
- Log in to your LinkedIn account.
- In the ad details, configure the destination click URL for the ad.
The proper format of the URL is <microsite URL>?ext_aud_id=<enter_external_audience_id>&ref_url=linkedin.com. For more information about the external audience ID, see Retrieving the external audience ID.
- Test that the paid interactions are captured in Interaction History. For more information, see Verifying that paid clicks are recorded in Interaction History.