Configuring Pega Marketing or Pega Customer Decision Hub to enable synchronization with paid destinations
As part of enabling Paid Media Manager to connect to paid destinations like Facebook Ads or Google Ads, you must configure the following settings in Pega Marketing or Pega Customer Decision Hub:
Enabling paid media agents
Paid media agents and job schedulers are disabled by default. For information about when to enable each agent, see Paid media agents.
After you enable the required settings, configure the paid destinations on which you want to advertise. For more information, see:
- Enabling people-based ad targeting on Facebook Ads
- Enabling people-based ad targeting on Google Ads
- Enabling people-based ad targeting on LinkedIn Ads